Shareholder webinar slides
Released
Released
Announcement PDF
Investor Pack
September 2025
Disclaimer
This presentation is not an offer for financial products in any jurisdiction or a financial product recommendation. The information in this
presentation is an overview and does not contain all information necessary for investment decisions. In making investment decisions in
connection with any acquisition of financial products, investors should rely on their own examination of HITIQ Limited (“HITIQ , “HIQ” or the
“Company”) and consult with their own legal, tax, business and/or financial advisers.
The information contained in this presentation has been prepared in good faith by the Company. However, no representation or warranty
expressed or implied is made as to the accuracy, correctness, completeness or adequacy of any statements, estimates, opinions or other
information contained in this presentation. To the maximum extent permitted by law, HITIQ, its directors, officers, employees and agents
disclaim liability for any loss or damage which may be suffered by any person through the use or reliance on anything contained in or omitted
in this presentation.
Certain information in this presentation refers to the intentions of HITIQ, but these are not intended to be forecasts, forward looking
statements or statements about future matters for the purposes of the Corporations Act or any other applicable law. The occurrence of
events in the future are subject to risks, uncertainties and other factors that may cause the Company’s actual results, performance or
achievements to differ from those referred to in this presentation. Accordingly, HITIQ, its directors, officers, employees and agents do not
give any assurance or guarantees.
1
Executive Summary
First-Mover Advantage in a $12.6B Market
The Concussion
The PROTEQT
Advantage
Crisis
•
100k+ concussions annually in
Australia; 70% undiagnosed
•
End-to-end concussion management:
Detect → Assess → Manage
Significant Market,
Ready to Scale
Momentum &
Milestones Delivered
• Total Addressable Market: $12.6B in
Year 1; $5.3B recurring
500+ units already sold into AUS, EU
& North America
• 70,000+ video-verified head impacts
assessed. Battle-tested in elite sport,
now scaled for grassroots
• Core target: 30M+ amateur collision
sport participants
Strategic reset: narrowed to
PROTEQT, reduced burn, monetised
IP
•
CTE risk rises 20% per 1,000
head impacts
•
Youth participation falling due to
safety concerns
•
Independently validated: Virginia
Tech, Monash, Gallagher Premiership
• SaaS-style recurring revenue model
(device + annual subscription)
•
Litigation & insurance pressures
intensifying globally
•
Exclusive Shock Doctor partnership
ensures global scale
• Expansion live: UK launch (Aug
2025), AU momentum, North
America next
•
Affordable, consumer-ready
alternative to $800+ custom guards
Concussion Management System
Retail rollout in advanced stages with
major AUS partner
IOC & defence-sector trials underway
Government engagement &
grassroots league adoption building
2
Corporate Overview
Experienced leadership, aligned shareholders, and strong governance underpinning growth
Shareholder Information
Board & Management
Key Value Drivers
Price $0.022
Proven technology in a large, underserved
market with clear path to scale
Overview
• Experienced leadership team combining governance,
commercial, and sports tech expertise
• Proven capability to scale globally while reducing
execution risk
Board
• Led by Executive Chairman Earl Eddings
• Directors bring depth in governance, finance, international
sport, consumer, and investment sectors
• Provide oversight, strategic direction, and shareholder
alignment
Management
• Expertise across commercial growth, product innovation,
finance, and engineering
• Strong track record in elite sports technology and global
marketing
• Deep capability in customer success, grassroots
activation, and community engagement
Top 10 Shareholders
Position
Holder Name
% Holding
1
2
3
4
5
6
HARMIL ANGEL INVESTMENTS PTY LTD
MR MICHAEL DEAN VEGAR
16.36%
4.63%
4.09%
3.50%
2.14%
2.04%
7
MR CRAIG GRAEME CHAPMAN
1.75%
8
9
10
SCINTILLA STRATEGIC INVESTMENTS LIMITED
1.63%
1.48%
1.27%
NEWFOUND INVESTMENTS PTY LTD
ARTEMIS FAMILY NOMINEES PTY LTD
EARL EDDINGS
MR SEAMUS BALDWIN
DR SCOTT MAURICE DONNELLAN
PALM DEVELOPMENTS PTY LTD
Securities on Issue
Security Name
ORDINARY FULLY PAID SHARES
Unlisted ESCROWED UNTIL 03/10/2025
LISTED OPT EXP 31/10/25 @ $0.05
LISTED OPT EXP 30/12/2028 @ $0.022
PERFORMANCE RIGHTS
Total Holdings
472,105,189
2,550,000
42,532,854
33,541,389
17,490,000
• Concussion Crisis: Rising incidence, underdiagnosis,
and litigation risk.
• Solution: PROTEQT — end-to-end, scalable
concussion management.
• Market: $12.6B TAM; grassroots collision sports are
underserved.
• Validation: Independently tested, battle-tested in elite
sport.
• Moat: Exclusive partners, proprietary data, integrated
workflow.
• Traction: Retail rollout, league pilots, defence & govt
engagement.
• Growth: AU & UK live; North America next.
• Momentum: Ambassador-led, grassroots demand,
strong media.
• Brand: Premium, trustworthy, consumer-ready.
• Team: Experienced board & management with proven
execution.
Opportunity Outline
Appendix Materials
•
•
•
•
•
•
•
•
•
•
•
The Market Problem
Our Solution
Market Opportunity
Validation & Proof
Defensible Moat
Commercial Traction
Growth Roadmap
PR & Grassroots Momentum
Brand & Packaging
Board & Management
About us
3
The Market Problem: Concussion Crisis Driving Urgent Demand
Awareness + Pressure = A Global Inflection Point for Scalable Solutions
100k+ concussions
annually in Australia,
up to 70% go
undiagnosed.
CTE risk ↑ 20% per
1,000 head impacts.
Youth participation in
contact sport is declining
due to concussion fears.
Litigation and insurance
pressures are rising
globally.
With heightened awareness, we’ve hit a societal inflection point…
Until PROTEQT, there
was no affordable,
scalable grassroots
solution.
4
Our Solution: A Scalable, Data-Driven Platform for Concussion Management
Battle-tested in elite sport, PROTEQT is a world-first end-to-end personal Concussion Management System built for athletes of all levels and abilities.
Secure, Scalable Analytics – powering athlete, club & industry insights
1. Detect
2. Assess
Smart Shock Doctor mouthguard,
measuring head impacts in real time.
Mobile app flags concussion risk, tracks
symptoms, logs incidents.
3. Manage
Telehealth access + medically guided
return-to-play.
The picture can't be displayed.
5
Market Opportunity
PROTEQT taps into the large, untapped community sports market with affordable, accurate technology
Total Addressable Market:
•
GTM YEAR 1: $12.67B
•
RECURING YEARLY SUBCRIPITON: $5.36B
Core target: grassroots & community sport, currently underserved.
SaaS-like recurring revenue: hardware sale + annual app subscription.
PROTEQT vs Custom Mouthguards:
Immediate availability vs 3–4 week dental process.
$349 accessible price
Same accuracy, elite-grade validation.
~125kamateur
collision sports
players
TAM = Y1 $43mil ,
recurring subscription
thereafter
~5 million
~30 million
amateur collision sports
players
TAM = Y1 $10.47B.
recurring subscription
thereafter
amateur collision
sports players
TAM = Y1 $1.75B,
recurring
subscription
thereafter
~1 million
amateur collision
sports players
TAM = Y1 $349mil ,
recurring subscription
thereafter
~200kamateur
collision sports
players
TAM = Y1 $69mil ,
recurring subscription
thereafter
6
Validation & Proof
Our technology is independently validated in labs and on the field, confirming PROTEQT’s accuracy and clinical relevance
Lab Validation
Field Validation
Biomarker Validation
• Independently tested at Virginia Tech
Helmet Lab
• Exceeded validation thresholds across
all metrics (PLA, PRV, PRA)
• Proven reliable in live gameplay
• 93.6% sensitivity detecting head
impacts
• 98.3% accuracy (PPV)
• Monash AFL/AFLW studies: high
sensitivity, low false positives
• Linked impacts to brain injury
biomarkers, confirming medical
relevance
Battle Tested in the
Pros. Proven At Scale
• 70,000+ video-verified head
impacts assessed
• Trusted across elite codes (AFL,
Monash, Virginia Tech)
7
Defensible Moat: Hard to Copy
Exclusive partners, proprietary data, integrated workflow create a barrier to entry
Hardware
Exclusive global
partnership with Shock
Doctor.
Ramp:
Accessibility Moat:
20k (2025) → 100k (2026).
Boil-and Bite vs Expensive Custom
Data
Proprietary datasets
= clinical flywheel.
Software
Integrated workflow:
hardware +
software +
SCAT6/DSI
telehealth.
8
Commercial Traction
Diversified traction across retail, grassroots, institutional, and international channels — building confidence in scale
Opportunity
Estimated Outcome Per Annum
Status
International Expansion: UK Market entry aligned with major seasonal sporting events
6,000 Units
Live- In market
Retail Partnerships: National sports retail rollout in progress
2,000 Units
Final Stages of Sign off
Government Engagements: Multi-level discussions with regional and national agencies
R&D, Growth Grants
In discussion
Grassroots Penetration: League registration and community-level adoption initiatives
5,000 Units
Live- building to 2026 season rollout
National Sports Bodies: Strategic discussions with governing organizations across multiple codes
2,500 Units
New Sport Channels: Early adoption interest from niche and emerging sports
2,500 Units
International League Interest: Consideration for league-wide adoption in overseas markets
5,000 Units
In discussion
In discussion
First round of sales completed
9
Growth Roadmap
This is a disciplined, sequenced growth plan. Each year builds on the last, with manufacturing and market entry aligned for sustainable scale
~5 million
amateur collision
sports players
TAM = Y1 $1.75B,
recurring
subscription
thereafter
Test
Learn
Optimise
~30 million
amateur collision sports
players
TAM = Y1 $10.47B.
recurring subscription
thereafter
~200kamateur
~1 million
collision sports
players
TAM = Y1 $69mil ,
recurring subscription
thereafter
amateur collision
sports players
TAM = Y1 $349mil ,
recurring subscription
thereafter
North America hard Launch
Feb 27
FY26
AU Soft launch
July 25
FY27
AU, NZ hard Launch
Feb 26
UK Hard launch
Sept 25
Ahead of schedule: Units sold into AUS, UK & North America
FY28
10
PR & Grassroots Momentum
Building brand trust through elite ambassadors, national media, and grassroots demand.
Trusted Ambassador- Nathan Murphy
We’ve signed the AFL Premiership Champion as
our brand ambassador. Watch Nathan’s story
HERE and at hitiq.com
Strong PROTEQT Media Interest &
Brand Awareness
Click HERE to watch learn more
Grassroots Groundswell
Exceptional interest from parents and
athletes at grassroots levels. Watch their
story’s HERE and at hitiq.com
11
Brand & Packaging
Positive, Simple, Emotive & Trustworthy.
Concussion Management System
Premium Packaging:
medical-grade reassurance.
Nathan Murphy,
AFL ambassador —
“Battle-tested and proven at
professional levels”.
12
Board & Management
Management
Board
Execution is about people. We have experienced leadership, global expansion capability, and governance that reduces execution risk
Earl Eddings
Executive Chairman
• Former Chair of Cricket Australia and Director of
the International Cricket Council
• Non-Executive Director of Sports Tech Company
MSL Solutions
• FGIA, GAICD, Grad.Dip Risk Management,
B.A.S (PE)
Damien Hawes
Chief Commercial Officer
• Former Chief Commercial
Officer Catapult (ASX:
CAT), Head of League
Wide and Media
Partnerships & Commercial
Director of GPSports
Systems (acquired by
Catapult in 2014)
Jennifer Tucker
Non-Executive Director
• Experienced executive and director in the
consumer products and health sectors.
• Former Director of Merchandise, Bunnings
and Executive General Manager, Yates
(DuluxGroup).
• Non-Executive Director of National Heart
Foundation, CAD Frontiers and Cranky
Health.
Tom Christian
Head of Product
• Canberra Raiders:
Managed athlete
performance and health
Technology Lead and
Sports
Scientist/Physiotherapist.
•
Sports Tech Expert:
background in technical
support and management
for companies like
Catapult Sports and
GPSports Systems.
Andrew Hart
Chief Financial Officer
• Experienced CFO with a
strong track record of
building inclusive teams,
establishing scalable
processes and delivering
exceptional business
performance
Phil Carulli
Non-Executive Chairman
• Chartered Accountant and Managing
Director of Optima Partners
• HITIQ Non-Executive Director and CFO
since August 2018
• Non-Executive Director of Soar-Earth
Limited
Chris Davis
Chief Marketing Officer
• Former Head of Growth of
the A-Leagues, Digital
Sales at Optus Sport
• 10 years consulting,
designing and delivering
growth marketing
strategies
Matthew Clayworth
Non-Executive Director
• Senior Investment Advisor at Wilson’s
Advisory
• Representative for Harmil Angel
Investments
• Previously Vice President, Morgan Stanley
Yohan Jayasinghe
Head of Production
• Expertise in production,
engineering, and
operations.
• Instrumental in developing
and producing HITIQ’s
hardware.
• Vast experience at
delivering engineering
solutions from design to
deployment.
Mikayla Winfield-Smith
Customer Support Specialist
• Key member of HITIQ’s
customer support team,
specialising in client service
and technical assistance.
• Enhances user satisfaction and
drives operational excellence
through a collaborative
approach.
James Barrie
Non-Executive Director
• Professional Company Secretary and NonExecutive Director
• Founder of Fernville Group
• Range of senior executive positions in
ASX20, ASX100, microcap.
Tash Reeve
Community Activations
Coordinator
• Supports HITIQ’s community
sports initiatives,
coordinating activations,
events, and outreach with
local clubs and players.
• Brings enthusiasm and
strong organisational skills
to enhance delivery of
grassroots projects and
community impact.
13
ABOUT US
Est. 2015
Headquarters: South Melbourne
Company Type: Data Company
Thank You
Earl Eddings- Executive Chairman
Email: earl@hitiq.co
Address: Unit 4/38-42 White Street,
South Melbourne. 3205,
Victoria
Share your feedback
Discover