HITIQ Commences Retail Distribution with Rebel
Released
Released
Announcement PDF
ASX ANNOUNCEMENT
November 28, 2026
HITIQ Commences Retail Distribution with rebel
PROTEQT™ to Launch in Select Stores Through Australia's Leading Sporting Goods
Retailer
Key Highlights
• Retail Trial Commences: PROTEQT™ to be introduced through rebel, Australia's largest sporting
goods retailer
• Strategic B2C Market Entry: First significant consumer retail distribution marks entry into mainstream
retail channels
• Select Store Introduction: PROTEQT™ available through select high-performance rebel stores and
online platform
• 2026 Launch: Stock delivery scheduled for January 2026 with retail launch to follow
Retail Market Entry
HITIQ Limited (ASX: HIQ) is pleased to announce that the PROTEQT™ concussion management system
will be introduced through rebel, Australia's leading sporting goods retailer.
PROTEQT™ will be available through select high-performance rebel stores and their online platform.
This represents HITIQ's entry into mainstream consumer retail channels, providing access to athletes
and sports participants across community and competitive levels.
rebel's extensive retail presence and strong consumer brand recognition provides an opportunity to
introduce PROTEQT™ to the broader market.
Strategic B2C Distribution
This retail introduction marks an important step in HITIQ's commercialisation strategy, transitioning
PROTEQT™ from elite sports applications into consumer retail markets. This approach complements
HITIQ's existing direct-to-consumer channels while leveraging rebel's established retail infrastructure,
customer trust, and category expertise.
This opportunity has been facilitated through HITIQ's work with Shock Doctor, whose expertise in
sports protection products and retail distribution has been instrumental.
Stock delivery is scheduled for January 2026, positioning PROTEQT™ for retail availability ahead of the
2026 contact and collision sports seasons, capturing demand periods for rugby league, rugby union,
Australian rules football, and hockey.
Market Opportunity
Australia's community sports market represents significant opportunity for PROTEQT™ retail
expansion¹:
• 3.5+ million organised sports participants across contact and impact sports
• Growing safety awareness driven by concussion research and media coverage
• Premium product acceptance in Australian sports equipment markets
• Regulatory momentum with increasing focus on athlete safety protocols
• Technology adoption among younger athletes and safety-conscious parents
Leadership Commentary
Earl Eddings, Executive Chair, HITIQ:
"This retail introduction with rebel represents an important milestone in HITIQ's commercialisation
journey. After proving PROTEQT™ at the elite level, this creates the opportunity to bring our
technology to mainstream sports participants through Australia's most trusted sporting goods retailer.
rebel's market leadership and category expertise provide an excellent platform to introduce smart
mouthguard technology to the broader Australian sports market. This has been made possible through
our work with Shock Doctor, whose retail expertise and sports protection credentials have been
invaluable. This is the kind of strategic retail opportunity that can accelerate our path to scale and
validate PROTEQT™'s consumer value proposition."
About rebel
rebel is Australia's leading sporting goods retailer, operating an extensive network of stores nationwide
alongside a comprehensive online platform.
Strategic Significance
This retail introduction advances HITIQ's commercialisation strategy by:
• Establishing initial retail presence through Australia's leading sporting goods network
• Providing opportunity to validate B2C model with proven retail partner
• Creating consumer awareness through rebel's trusted brand and customer base
• Building foundation for potential retail market growth
• Developing scalable distribution approach applicable to additional retail opportunities
Production and Capacity
With production arrangements established through Shock Doctor, HITIQ is well-positioned to support
this retail introduction. The company continues to develop production capacity to meet growing
demand across elite sports, consumer retail, and international markets.
To learn more about this announcement please visit the HITIQ Investor Hub by clicking on the link
below.
https://investors.hitiq.com/link/PnY8nr
About PROTEQT™
PROTEQT™, co-developed with Shock Doctor, is HITIQ's concussion management and athlete safety
solution that delivers real-time head impact data through an instrumented mouthguard and analytics
platform.
About HITIQ
HITIQ Limited (ASX: HIQ) develops concussion management and athlete safety technology for sport,
clinical, and research applications worldwide. The company combines smart mouthguards and
analytics platforms to deliver data-driven safety solutions.
Authorised for release by the Board of HITIQ Limited
For further information, contact: investors@hitiq.com
Forward-Looking Statements Disclaimer
This announcement may contain forward-looking statements. Such statements involve known and
unknown risks, uncertainties, and other factors that may cause actual outcomes to differ materially.
HITIQ does not undertake any obligation to update forward-looking statements, except as required by
law.
¹ Source: AusPlay Survey data (2022-23), Australian Sports Commission; Sport participation rates across
AFL (620,300), Rugby Union (146,400), Rugby League (198,200), Field Hockey (198,700), and other
contact sports participants.
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