HITIQ Limited (ASX: HIQ) has entered its first major consumer retail distribution agreement for PROTEQT™, with the concussion management system to be introduced through select high-performance rebel stores and rebel’s online platform. This marks HITIQ’s entry into mainstream B2C retail channels, complementing its existing elite and direct-to-consumer pathways. Initial stock is scheduled for delivery in January 2026, positioning PROTEQT™ ahead of the 2026 contact and collision sports seasons across rugby league, rugby union, Australian rules football and hockey.

The rebel partnership, facilitated through HITIQ’s collaboration with Shock Doctor, provides access to Australia’s largest sporting goods network and a trusted consumer brand, offering a scalable platform to validate HITIQ’s B2C model and build awareness of smart mouthguard technology. Backed by growing concussion awareness, regulatory focus on player welfare, and strong technology adoption among younger athletes and safety-conscious parents, this retail launch establishes a foundation for future retail expansion while supporting HITIQ’s broader production and international growth plans.