HITIQ Limited (ASX: HIQ) announced on 5 March 2026 that its PROTEQT™ smart mouthguard has expanded into major retail channels, now available via HITIQ.com, rebel (stores nationwide and online), Chemist Warehouse Marketplace, and Amazon Marketplace Australia, alongside an electronics retail partnership with NARTA to access leading Australian electronics and technology retailers. The company says this complementary, multi-channel approach is designed to maximise market coverage across sporting goods, health & wellness, e-commerce and technology retail categories.

The announcement also confirms a national marketing agreement with Sports Entertainment Network (SEN) running February to May 2026, delivering 1,000+ commercial advertisements across Melbourne, Sydney and Brisbane, including integration into premium AFL and NRL programming to reach players, coaches and safety-conscious parents during peak equipment purchasing periods. HITIQ notes sales momentum across partnerships, direct-to-consumer and retail channels as pre-seasons commence, and reports its first international rugby club order (80 units to Kinross Rugby Club, Scotland) as an early indicator of interest for broader international expansion; PROTEQT™ is described as co-developed with Shock Doctor and built around an instrumented mouthguard plus analytics platform providing head impact data.