HITIQ Appoints Ebony Marinoff as Brand Ambassador
Released
Released
Announcement PDF
ASX ANNOUNCEMENT
21 April 2026
HITIQ Appoints AFLW Champion Ebony Marinoff as
PROTEQT™ Brand Ambassador
HITIQ Limited (ASX: HIQ) (“HITIQ” or the “Company”), developer of the PROTEQT™ instrumented
mouthguard platform, is pleased to announce the appointment of AFLW champion Ebony Marinoff as
an official PROTEQT™ Brand Ambassador.
Ebony Marinoff is widely regarded as one of the most accomplished players in the history of the AFL
Women’s competition and brings deep credibility as an athlete who already wears PROTEQT™ at the
elite level.
About Ebony Marinoff
Marinoff was Adelaide Football Club’s first-ever AFLW draftee in 2016 and has played every AFLW
match for the Crows. In 2025, she became one of the first two players in AFLW history to reach the
100-game milestone.
Her individual honours include:
• 2024 AFLW Best and Fairest
• 2024 AFLPA AFLW Most Valuable Player
• 2024 AFL Coaches Association AFLW Champion Player of the Year
• 2024 AFLPA AFLW Best Captain
• Four-time Adelaide Club Champion (2021, 2023, 2024, 2025)
• Seven-time All-Australian
• Three-time AFLW Premiership player (2017, 2019, 2022)
• Adelaide co-captain (2024–present)
Marinoff is also the AFLW career record holder for both disposals and tackles. In the 2024 season she
averaged 30.5 disposals and 12.4 tackles per match, reinforcing her reputation as one of the
competition’s most consistent and durable performers.
Brand Ambassador Appointment
As a PROTEQT™ Brand Ambassador, Marinoff will support awareness of the PROTEQT™ platform
across elite and community sport, highlighting the importance of accessible, evidence-based head
impact monitoring and player welfare tools.
Importantly, her appointment reflects authentic product use and advocacy rather than a purely
promotional arrangement.
Ebony Marinoff said:
“I wear PROTEQT™ at the elite level, so it’s great to see the technology becoming available to players at
all levels of the game. Giving grassroots athletes access to the same tools used in the professional
environment is a really positive step for the sport.”
HITIQ Executive Chair and CEO Earl Eddings said:
“Ebony is one of the most respected players in AFLW history, and her leadership and professionalism
align strongly with HITIQ’s values. Her genuine use of PROTEQT™ and commitment to growing the
game make her an ideal ambassador as we continue expanding adoption across both elite and
community sport.”
About PROTEQT™
PROTEQT™ is HITIQ’s instrumented mouthguard platform incorporating precision impact sensing
technology to capture head impact exposure data. The platform is designed to support player welfare
protocols and informed decision-making across elite and community contact sports, including
Australian rules football and rugby.
To learn more about this announcement please visit the HITIQ Investor Hub by clicking HERE
Authorised for release by the Board of HITIQ Limited
For further information, contact: investors@hitiq.com
Forward-Looking Statements Disclaimer
This announcement may contain forward-looking statements. Such statements involve known and
unknown risks, uncertainties, and other factors that may cause actual outcomes to differ materially.
HITIQ does not undertake any obligation to update forward-looking statements, except as required by
law.
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